Katrina Kaif is the new face for ‘Lux’

Lux is the brand synonymous with beauty and film stars with biggies like Aishwarya Rai, SRK, Priyanka Chopra and Abhishke Bachchan being associated with the brand. Now, the latest entrant to join the honored bandwagon is none other than beautiful and gorgeous Katrina Kaif who has been chosen to endorse Lux’s sensuous new variant - ‘Lux Purple Lotus & Cream’, a soap infused with anti-ageing properties.

The new commercial has been shot in Bangkok and directed by Marco. Katrina has been styled by fashion designer Rocky S, the music has been composed by trio Shankar Ehsaan Loy and her makeup has been done by the beauty magician Subhash Vagal.

Katrina Kaif, as the new brand ambassador for Lux, said, “I feel honored to be chosen by Lux as the face of such an iconic brand. It is with great pride that I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come. It is the ultimate aspiration of any bollywood star to be associated with a renowned beauty brand like Lux. The new Lux variant, truly makes your skin softer than a petal. Since bathing is a daily ritual, it’s very important to use the right kind of soap that moisturizes your skin and leaves you feeling your gorgeous best! As an ardent believer of the age old saying that beauty starts with great looking skin, I would really urge all you women out there to experience this new variant and feel your skin become soft and supple.”

Speaking on the occasion, Mr. Sudhanshu Vats, VP, Home Care & Skin Cleansing, HUL said, “We are very pleased to have the gorgeous bollywood beauty Katrina Kaif on board, to endorse our new variant. Lux over the years has always been known for introducing exciting innovative variants for its consumers and here’s another such variant which is sure to appeal to consumers with its unique purple color and sensuous aroma. We look forward to this variant becoming a favorite amongst consumers across India.”